Title Tag: what it is and how to optimize it

Title Tag

The title tag is the HTML code that specifies the title of a particular web page. It appears linked to our site in the SERP (search engine results page) and at the top left of the browser when you visit a web page.

In the source code, the title tag is embedded in the header of a web page (that is, between the <head> and </head> tags), above the meta description and keywords meta tag. Here’s what it looks like – in order – in the HTML code of the page, in the SERP, and when we visit the page:

<title> SEO Blog Course </title>

Each page must have a title tag, and it plays an important role in how your website is perceived, as well as for SEO.

First of all, the title is used by directories, web resources, social networks, and other webmasters and site owners when they link to your page.

If you have a concise and catchy title that truly summarizes the topic of the site or page, the site will be more easily reviewed and favored by these sources.

Since having links to directories, resources, and other websites is an important part of your search engine optimization (SEO) strategy, having a good title can make a difference.

The title tag is also the main link that users will see when they find your website through a search engine. This is another reason for making a concise and straightforward title. While it can certainly be effective to use a keyword or two in the title, one must be careful not to abuse it, for the visitor, a single title will be more attractive than a series of keywords.

But more importantly, title tags are one of the first and most important things search engines look for in determining the content and relevance of your site, and this, in turn, has a big effect on your ranking. Search Results.

Because of this importance, many inexperienced webmasters simply try to upload the title with a lot of keywords to grab search engine attention, but this is not a good policy. The most effective title tags combine the use of keywords with being linear, concise, and attractive to humans.

The Topic Of This Post

  • 1 How to Optimize Your Tag Title for SEO

How to optimize the Tag Title for SEO

  1. Make sure each page on your site has a different title. This must be done to indicate unique and independent keywords associated with each of the pages.
  2. Be specific. If you are writing a title for the home page, never just use “Home” or “Welcome Page”. Remember that the title must attract visitors from the search results pages, so the title should inform the visitor, as well as the search engine, about the specific content of each page.
  3. Pay attention to the length. Google cuts the title on the results page after about 60 characters (Yahoo goes up to 120 characters). Try to get a full main sense of the page in about 60 characters. Make sure you don’t leave any words or sentences cut in half.
  4. And finally, most important of all, make sure you include at least one keyword in the title of each page. As mentioned before, search engine crawlers pay particular attention to the title, so take advantage of this search engine marketing opportunity. The title tag is the first thing spiders notice when locating the content of a document, and therefore can be an invaluable SEO tool for your saving bond site.
By aamritri

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