4 Tips for Designing Food Packaging

In fashion, people must make a difficult choice between comfort and style. Fortunately, in the packaging world, you don’t need to decide between protection and aesthetics because they both work together in producing successful product launch.

Primary vs secondary food packaging

Before we dive, it is important to understand the difference between primary and secondary packaging.

The main packaging is packaging that is directly related to your food. For example, this can be an aluminum wrapper for your nutritional bar, a plastic bag that holds a cereal, or a glass staples that store your drink.

Secondary packaging is the outside that stores your main packaging. Usually, this is not directly related to your food and its main purpose is to keep your main packaging safe, while also giving you a canvas to enter product information and unique designs. This will be an outer folding cardboard box for cereal or special display box for nutritional rods.

Now clearly, here are 4 tips for designing effective and safe secondary food packaging for your product!

1 – Set your brand identity

Have you ever wondered how big brands like Starbucks or Chowan develop their loyal customer bases? They continue to communicate their values ​​and messages with customers through all their products, services, and packaging, custom rigid boxes wholesale thus building trust with their consumer base.

Brand Identity Questions

Even if your packaging looks physically attractive, your product will not be sought after the packaging is not in harmony with your business values ​​or strengthen your brand identity. Think about the packaging as the personality of your product. Your packaging must be able to connect to consumers who make them buy your product. This applies to primary and secondary packaging. After you have a clear vision of what your brand identity is, then you can start designing the best packaging for your product based on your company’s goals and values.

2 – Focus on the appeal and functionality of the rack

Every time you meet new people, you want to make a good first impression, right? The same principle applies to the world of packaging. When a customer goes along the grocery store aisle, your product only has a fraction of a second to convince customers to invest in your product instead of being on your competitors. And in that moment, you want customers to understand what exactly your product is and what brand is it as soon as they see it on the shelf. Therefore, choosing the right aesthetics and package structure based on your brand and product identity is very important when making a good first impression.

Macarena packaging


The packaging function is also as important as the rack appeal because it is very important to protect the content and products to be sent and sent to customers without damage or contamination. Creating an architectural voice package structure will not only allow maximum protection but also reduces warehouse shipping and storage costs.

Also think about the secondary packaging what you want to offer with the main packaging. The best way to do this is to think carefully about user experience when buying and accessing products. Some examples of popular secondary packaging options include point-of-purchase display, package bundle, or bonus package.

Ask yourself: “Is this the right color, size, and shape,” “How many rack spaces I need,” “How can I stand out next to my competitors,” “Can you see and understand the features and benefits clearly from products in PACKAGING. In fashion, people must make a difficult choice between

3 – Choose your packaging material wisely

There are many ways to package food products, however, there are several aspects that need to be considered when choosing your ingredients and structures. When designing your package, think about what ingredients are most suitable for your product; You want to include sustainable materials, save money, and will protect the integrity of your product and the main packaging during the supply chain and the transportation process.

Secondary food packaging ingredients


You also want to consider what types of packaging materials that allow the freshness and protection of maximum products. At the end of the process, costs can quickly increase with materials, designers, printing, production, and labor. custom bottle boxes At present, environmentally friendly packaging options and biodegradable are popular trends among producers. This causes packaging designers to consider a minimalist approach which in turn will encourage the use of fewer resources and materials, maintain your production costs in your budget, and reduce your carbon trail. Implementing ongoing packaging practices will also resonate with various consumer bases.

For further tips, see our blog post about environmentally friendly packaging. But remember that with a little creativity, you can do many things with generic material.

4 – Delivering relevant and necessary information

Your packaging must convey relevant and accurate information so that customers know exactly what they invest. Positioning your information is very important because as mentioned before, you only have one chance to make the first impression so make sure you remember the attraction of the shelf. Also avoid placing too many words on your packaging because it can flood customers and encourage production costs.

FDA Green Food Labeling List

Source: Esha Research

Here are some elements that need to be considered when making your packaging label:

Product benefits

Consumer warning


Claim of nutritional content


Company information

Expired or selling date

Finally, remember to enter the necessary information needed on all packaging by the FDA or FDA which is equivalent to your country.

Look at some examples here about how the F&B brand has used secondary packaging to improve unboxing experience. When you have something in mind, contact us here to offer special packaging!

By Cary Grant

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