As the world increasingly turns to the internet for information and local businesses continue to expand their online presence, local SEO has become an essential tool for small businesses looking to reach new customers.
Looking to boost your small Chester-based business? Read on to find out how our local SEO agency can take your brand to the next level.
What is Local SEO?
Local search engine optimization is the process of boosting your online presence to attract more customers from local search results. This involves improving your website, making sure your local listing is accurate and up-to-date as well as using local keywords on your site.
How Does Local Search Work?
Local search is essential for businesses with a physical location, as it enables businesses to compete with big competitors and helps them get noticed by customers in the local area.
To rank high in local search results, you must follow Google’s guidance on how rankings are determined:
- Relevance – how do your services match up to a user’s search?
- Distance – how far away is your business from the user’s location?
- Prominence – how well-known is your brand?
Once your business has ticked all of these boxes, you will notice a significant increase in your local ranking position. You may even be featured in the Google Maps rankings, which will increase brand awareness and potentially boost website and in-person visitors.
What are the Benefits of Local SEO?
There are many benefits of local SEO for small businesses, including:
- Reach New Customers: Local SEO can help you reach new customers who are searching for businesses like yours online
- Stand Out from the Competition: With local SEO, you can make sure your business stands out from the competition in local search results
- Get More Website Visitors: By optimizing your website for local search, you can increase the number of visitors to your site and improve your chances of converting those visitors into customers
- Build Trust and credibility: When potential customers see that your business is appearing in local search results, they will be more likely to trust your brand and view you as a credible business
Who Needs Local SEO?
Local SEO is important for all businesses that want to appear in local search results, especially since 97% of people searching for local businesses use an online search engine. This includes businesses of all sizes, from small local businesses to large national brands, so however big or small a brand is, an excellent local SEO strategy is vital.
If you want your business to appear in local search results, you need to make sure your website is optimized for local search and that your local listing is accurate and up-to-date. A local SEO agency like ObenInc, can help you with both of these tasks.
Why Is Local SEO Important for Small Businesses?
If you’re a small business owner, now is the time to start optimizing your website for local search. Local SEO is important for small businesses because…
Local SEO Strategies Can Generate Sales
A local SEO company can help businesses improve their local SEO listing. Working with local SEO Chester specialists will also help the business choose the most effective local SEO keywords. The better the local listing, the more likely it is that potential customers will find the business when they search for businesses like it online.
Local SEO Helps Businesses Build a Community Following
Another reason local SEO is important for small businesses is that it helps businesses build a community following. When potential customers see that your business is appearing in local search results, they are more likely to trust your brand and view you as a credible business. They may also be more likely to become repeat customers or even evangelists for your brand.
Local SEO Increases foot traffic by Reaching New Customers
Our SEO Chester services help businesses list on local directories, which are then used by people looking for local businesses. By optimizing your website for local search and making sure your local listing is accurate, you can increase foot traffic to your business and reach new potential customers.
Local SEO Helps Businesses Appear in “Google Maps”
Another reason local SEO is important is that it helps businesses appear in “Google Maps.” When potential customers search for businesses on Google, they will see a map with your business name, address, phone number and even reviews to advertise and boost your business.
Local SEO Boosts Brand Awareness
Having a top-quality SEO strategy will significantly increase brand awareness, especially for people in the local area who are looking for a business in a specific location. This involves creating an informative Google My Business listing with all the right keywords and up-to-date information for your business, including the address, opening hours and reviews.
How Can a Local SEO Agency Help My Business?
There are many ways small businesses can use local SEO to grow their business. The most effective way of implementing local SEO is by working with local SEO Chester experts, who can help with the following:
– Optimizing your website for local search
– Making sure your local listing is accurate and up-to-date
– Listing your business in local directories
– Building trust and credibility with potential customers
– Increasing foot traffic by reaching local customers
– Setting up and managing a Google My Business account
– Managing online reviews
– Appearing in “Google Maps”
– Managing location check-ins
If you are looking for an excellent local SEO Chester service, why not contact ObenInc? Here, you will find local SEO Chester experts who are dedicated to helping businesses improve their online presence. Contact ObenInc today to learn more about how the local SEO team can help you optimize your online presence and attract more customers from local search results.